We remember more than the score.
Think of a game you watched years ago and still find yourself thinking about.
You remember what happened in the game and the result, of course. But you probably remember other things just as clearly.
Where you and your friends met. Who was sitting where. The mood in the room. The game on the screen. And what happened around you when that goal went in or that winning shot was hit.
Years later, the score is a fact.
The place, the people and how it all felt. That’s the memory.
The best memories have always been a combination of those things: the game, the people and the place. When all three come together, you tend to remember it long after the result.
Over the years, it became easier to watch. Harder to watch together.
Technology changed the way we followed sport. Live games moved onto our phones and personal screens. Suddenly, you could watch from almost anywhere.
Life changed too.
Friends grew up, moved cities, found jobs, some even got married and settled into lives of their own.
That group of yours that once needed no real plan now needs a week of WhatsApp messages just to get everyone in the same place.
And quite often, the plan never happens.
So, more often than not, you watch alone.
Most of the time, that’s perfectly fine. We all have busy lives.
But then comes the game that isn’t.
It’s late at night. The volume is low because someone is asleep in the next room. And suddenly the game comes alive.
A goal goes in at a crucial moment. A wicket falls that changes the game. A safety car comes out with only a few laps to go.
You’re on your feet.
You want to share the excitement with someone, so you reach for your phone, open WhatsApp and send a message to the group.
But no one is awake. Or perhaps no one quite understands why this particular moment means so much to you.
Over the years, technology has made sport easier than ever to follow.
The game became easier to reach. The people became harder to gather.
The best sports-watching memories of your life were rarely planned.
Think again about some of those sporting memories you still carry with you.
They probably weren’t carefully organised experiences.
Someone knew a place showing the match. A friend invited a few people over. Someone found a bar where other fans had gathered. Sometimes you simply ended up in the right place, with the right people, on the right day.
And somehow, it became one of those days you still talk about years later.
That’s where the thought behind Altium began.
What if finding those people and those places didn’t have to happen by chance?
What if it were easier to find fans who cared about the same things you did?
What if you could find places where you knew the atmosphere would be worth showing up for?
And when you couldn’t be there in person, what if you still had a small group of people to share the match, the race and those moments with?
That’s what we’re trying to make a little easier.